For a major computer company, Ventana developed a model to evaluate software licensing policies. The specific project objectives were to predict the financial results and side effects of alternative licensing policies, provide policy insights, optimize strategies, quantify risk and identify the best ways to reduce it. Through the use of policy simulation, Ventana discovered a
“There are lots of operations research models that do things like fly airplanes from point to point. Ventana is very unique in that they build a systemic model, mapping out how all things interact in a tight system.” Ron Suiter, General Manager Twin and Trijets, Boeing; Ventana, 2019
For a worldwide supplier of computer peripherals, Ventana predicted the effects of alternative price-package options on costs and sales. Starting with a detailed understanding of dozens of ways consumers use the products, the model was used to find the optimal product design and pricing, to meet market share and profitability targets.
For a business unit of a large chemical company, Ventana built a model-based decision support system to help managers and scientists decide what integrated testing to perform. Testing issues were particularly important because testing represented over half of the business unit’s controllable costs. The initial Ventana decision-support system coupled business and scientific issues, and it