Founder, Chief Scientist

David is internationally recognized for System Dynamics and optimal control modeling. David’s focus is developing systems for business strategy optimization and enterprise-wide decision support. His approach emphasizes the testing of models with incomplete and approximate data. David’s 50 years’ of experience includes successful engagements in R&D management, global marketing strategies, new market entry, pricing, customer service strategies, and control of business enterprises. He holds patents for features of Ventana software which enable semi-automatic detection and prevention of errors, and rapid comprehension of complex results.